Archive for the ‘Ad Campaigns’ Category
|ShoeMint’s Official Commercial|
|Exclusive Scoop! Rachel Bilson Shares Her Bicoastal Style Secrets|
When it comes to fashion wars, the battle between New York and Los Angeles is ongoing (we’re on the fence ourselves). But, Rachel Bilson (and her amazing stylist) is our one hope for a peace treaty — the girl juggles NYC edge with breezy, flowing L.A. style like it’s her job. Oh wait, it is her job — ever since her days on The O.C., Rachel has basically been a professional style icon. We caught up with the busy lady in a rare moment of peace and quiet to talk about fall trends, fashion week, and her go-to outfits.
Of course, we did have a slightly selfish motive in mind. Rachel’s got an amazing collaboration going with ShoeMint (basically a one-stop shop for affordable, chic footwear). Not only is she the face of the line, she also designs all the picture-perfect steppers that are always right on trend. We got in on the fun, too, and now we’re bringing the goods to you! We teamed up with Rachel and ShoeMint to bring one lucky reader a year’s worth of shoes. Yep, a year. You heard right! But hurry — this crazy contest ends at the stroke of midnight. Enter here!
What gets you most excited about fall? Any trends you’re looking forward to wearing?
What’s your favorite comfy-chic ensemble?
How would you characterize your NYC style (versus L.A.)?
What’s one pair of shoes you couldn’t live without?
How do you cope with the stress of Fashion Week?
Do you have any guilty pleasures like bad TV or Hostess cupcakes?
What do you wear when you know it’s going to be a long day and a late night?
Which shows are you particularly sad to miss at NYFW?
Don’t forget to enter here to win a year’s worth of perfect pairs — it’s your last chance, the contest ends when the clock strikes midnight!
|Rachel Bilson’s Shoe Collection|
Rachel Bilson‘s debut footwear collection has just landed in the UK. The actress created the range of pumps and sandals in collaboration with her stylist and friend, Nicole Chavez, and shoe designer Steve Madden – who provided the technical expertise and craftsmanship.
The Hart of Dixie star admits that she jumped at the chance to create her own footwear collection, describing how she uses her own fashion preferences in order to help with the design process.
Orignally launching their line in the US in association with online destination SHOEMINT.COM, Bilson and Chavez – along with the ShoeMint team – decided to team up with website STYLISTPICK.COM in order to distribute the designs to a UK market – the website with which Cheryl Cole also collaborated on her debut shoe collection.
While Bilson has featured on her fair share of best dressed lists, the actress cites the Olsen twins, Diane Kruger and Alexa Chung as her celebrity style icons.
Chavez, who first met Bilson when she worked in the wardrobe department on The OC, says that she loves the actress’ “effortless” style. “I love that Rachel thinks out of the box and experiments with her fashion,” she said. “She is ever-changing and her style is always evolving – never overworked or pre-meditated. She knows what she likes and dresses based on how she feels in the moment.”
The fashion-devoted pair are able to reel off a string of favourite designers between them – while Chavez admits to being “obsessed with Peter Pilotto,” Bilson names Isabel Marant, Vanessa Bruno and The Row among her favourite labels – plus
With prices ranging from £38 for ballet pumps, to £50 for heeled sandals, the Rachel Bilson and Nicole Chavez ShoeMint collection is available to shop now at www.stylistpick.com.
|Rachel Bilson & Nicole Chavez Reveal ShoeMint’s Fall Collection|
ShoeMint’s Rachel Bilson & Nicole Chavez teamed up with Look TV & Pose for a fun Google Hangout. Watch as NYC fashion bloggers and Look TV’s Grasie Mercedes ask Rachel and Nicole about ShoeMint’s new handbag line, plus see their top fashion picks from ShoeMint’s new fall collection.
|The Coveteur: Shoemint VIdeo|
Rachel Bilson & Nicole Chavez; Designers, ShoeMint. Los Angeles
What would you rather: Stiletto or wedge? Gucci or Pucci? Barneys or Bergdorf’s? Tough call, right? Now, try answering those Qs on the spot in under five seconds. We put ShoeMint designers Rachel Bilson and Nicole Chavez in the hot seat and fired some tough questions at them in our lightening round. Like we said, they pretty much share a one-track mind, but they definitely have their differences (particularly when it comes to Barneys/Bergdorf’s debate). Whose side are you on?
|The Coveteur: Shoemint|
|Let Rachel Bilson Become Your Personal Shoe Stylist!|
The style of fashion icon Rachel Bilson, the vision of celebrated stylist Nicole Chavez, and the shoe-making expertise of the legendary Steve Madden, combine to bring you www.ShoeMint.com – a celebrity shoe shopping experience unlike any other.
Each month, ShoeMint matches a selection of Rachel and Nicole’s exclusive designs to a shopper’s unique taste and personality. Available no where else, ShoeMint offers both essentials and standout pieces that make it easy to get dressed for any occasion.
ShoeMint’s exclusive designs by Rachel Bilson and Nicole Chavez feature real leather, suede and stitching, offering hard-to-find sizes from 5-11. While each month boasts a new collection, the site can be counted on to display different iterations of Rachel’s iconic style, Nicole’s fashion expertise, and Steve’s world renowned craftsmanship. Each pair is $79.98 and there is no obligation to buy for the month. Just pick or skip. How cool is that?
To find out more on how Rachel can become your personal shoe stylist, click here!